by Vishmi Nayanathara | Jun 17, 2026 | Pay Per Click Advertising
Key TakeawaysExpert PPC management improves ROI through 5 interdependent levers: Quality Score, negative keywords, landing pages, bid strategy, and weekly optimisationQuality Score improvement from 5 to 8 reduces cost per click by 32% with no change in bid, which is...
by Vishmi Nayanathara | Jun 17, 2026 | Pay Per Click Advertising
Key TakeawaysA digital strategy without PPC is missing the only channel that reaches customers at the exact moment of highest purchase intentPPC complements rather than competes with SEO: search occupies paid positions at the top of the page where 65% of high-intent...
by Vishmi Nayanathara | Jun 16, 2026 | Pay Per Click Advertising
Key TakeawaysGoogle Ads puts your business in front of people actively searching to buy right now, not a broad audience that includes anyoneUnlike SEO which takes 6 to 12 months, Google Ads delivers the first qualified leads within 24 to 72 hours of launchingThe...
by Vishmi Nayanathara | Jun 15, 2026 | Pay Per Click Advertising
Master Google Ads Optimisation for Higher ROIKey TakeawaysGoogle Ads ROI is not fixed: the same budget optimised systematically produces 3x to 5x better results over 6 months than one left on autopilotROAS and net profit (not just CPC) are the correct metrics for... by Vishmi Nayanathara | Jun 15, 2026 | Pay Per Click Advertising
Mastering Google Ads Campaigns: Your Ultimate GuideKey TakeawaysMastering Google Ads means building campaigns with the right structure, then systematically optimising data at every level from keyword to bid to landing pageThe Google Ads auction rewards relevance over...
by Vishmi Nayanathara | Jun 14, 2026 | Pay Per Click Advertising
Key TakeawaysStart keyword selection by thinking like your customer: what do they type at the moment they realise they need your service?Search intent (informational, commercial, transactional) determines whether a keyword will convert into a lead, not just the...
