Best Practices in Blogging – Content Marketing Guidelines

To start, think of one long-tail keyword that specifically relates to your blog subject that you want to rank for. Sites like SEMrush, Moz will assist you in deciding your main keyword-based on variables like monthly search volume, complexity, and organic click-through rate. Make sure your main keyword appears in the title, URL, and meta description of your blog. There is no particular number of times this main keyword can appear in your article. You just want to make sure you’re writing entertaining content and working with the keyword naturally. You can also use any other keywords that are relevant to the topic, in addition to the main keyword.

Make sure your title is unique enough to grab the attention of people and also popular enough to appear in front of people. The Headline Analyzer on CoSchedule is a brilliant way to get you started – if your title ranks 70 or higher, you’re doing fantastic! However, the blogging best practice of using the main keyword in the title will make getting the title to rank in the top 70 or above difficult. Note that while you can shoot for a score of 70 or higher, it’s more important to include your main keyword and give your blog a title that is authentic rather than misleading to your readers.

The subjects you want to write about are a part of the intent of your blog. Industry or specialty-specific niches are available for business blogs. This assists you in being an authority in your profession, and people will continue to consider you as a thought leader as a result. But pick a specialization and master it. If you run out of niche-related topic ideas along the way, look at your competitors’ blogs and keep researching keywords and hot topics.

It’s important to post on a daily basis, but it’s much more important to post regularly. Posting only one blog once a week is not enough. People want new content as soon as possible.Not only do the followers want updates, but Google does as well. This ensures that frequent publishing and updating old content is beneficial to SEO. When you have a library of content that needs new info, more details, or some other changes to make it more relevant, upgrading your old content is a perfect way to refresh your blog.

Assigning blog marks, or groups, to your blog posts makes it easier for users to find the information they need. Consider tags to be content patterns that run across the website and blog posts. One tag should be related to a range of keywords and subjects that you have discussed in your posts, and no more than three tags should be assigned to a single message. Make sure your tags are unique and not too similar to one another, as this will damage your SEO efforts.

It’s not necessarily the case that the content you want to publish and the content the audience needs to hear are the same thing. Find out what your audience needs, what their issues are, and how your content will benefit them. Write about subjects that are important to your target audience. They don’t worry about what you do, they just care about what will support them.

Using internal and external links in the posts where needed is a perfect blogging best practice. Internal links help you to illustrate the validity of your own page while also reviving some of the older material and assisting readers in finding what they’re looking for. You may have links to other blog posts or your own website. External links to credible websites and reliable bodies help boost the content’s reputation by supplying your followers with additional educational tools.