The Origin: From Side Hustle to Scalable Agency

Before DigiFix had a name, it had a purpose.

In 2015, Nel was working as a Lead Incident Manager at National Australia Bank, handling mission-critical projects like Red Star. Meanwhile, he was also exploring Facebook marketing for the events he managed, including nightclubs, promotions, and small brand campaigns. These early days of Facebook advertising were largely experimental for businesses, and few understood its power.

Nel quickly discovered he had a talent for it. With his technical background, analytical mindset, and event marketing experience, he found it easy to bridge the gap between technology and consumer behaviour. As friends and small businesses began requesting his help, what began as a favour turned into a fast-growing demand.

By 2019, after a transformational experience at a Tony Robbins seminar and inspired by entrepreneurial mentors, Nel officially registered DigiFix Pty Ltd, turning his side hustle into a structured company with a small team and a bold vision.

Our Founder: Nel Cooray’s Vision for Honest Marketing

Growth and Expansion: From Local Hustle to Global Presence

What started in Melbourne as a one-person consultancy is now a full-service digital marketing agency with teams operating in both Australia and Sri Lanka. Over the past decade, DigiFix has supported businesses across industries — from hospitality and medical practices to SaaS firms, trades, education providers, mortgage brokers, and real estate professionals.

Our 10-year journey has seen:

✅ 250% business growth in the last year alone

✅ A portfolio of 100+ happy clients across Australia and internationally

✅ Strategic growth in both English-speaking and multicultural markets

✅ Recognition as a performance-focused, trustworthy agency in a crowded field

Today, we’re not just surviving in a competitive industry — we’re scaling, innovating, and consistently delivering ROI-driven campaigns that help businesses thrive.

What Sets DigiFix Apart?

In a digital world overflowing with agencies offering copy-paste solutions and overpromising and underdelivering campaigns, DigiFix stands as a refreshing exception. Over the past decade, we’ve earned our reputation by refusing to settle for the ordinary. From day one, our approach has been rooted in one principle: do what works — and do it with honesty, precision, and impact.

Here’s what makes DigiFix more than just another digital marketing agency:

Tailored Strategies — Not Templates:

We don’t believe in shortcuts or generic marketing kits. Every business is unique — with its own challenges, strengths, and aspirations. That’s why we start every client journey with a deep-dive discovery session, understanding the brand inside out before we even touch a campaign.

Our strategies are custom-built — taking into account your business goals, customer journey, industry trends, and competitor landscape. Whether you’re a local café looking to boost walk-ins or a SaaS brand entering a global market, DigiFix designs bespoke digital roadmaps that align with your real objectives — not just impressions or click-through rates.

Data-First Decision Making:

Hype doesn’t drive growth — data does. At DigiFix, every strategy is tested, every action is measured, and every result is tracked. We leverage advanced analytics, conversion tracking, and market intelligence tools to monitor every click, lead, and ROI metric.

Clients receive clear, digestible monthly reports (not just vanity metrics), and they always know what’s working — and what isn’t. If a campaign needs to be tweaked, we act fast. If something isn’t performing, we pivot. No excuses, just transparency.

“We don’t sell hype. We show our value in numbers — month after month,” says founder Nel Cooray.

Built for Long-Term Partnerships:

Unlike agencies that churn clients through automated processes, DigiFix is structured to build relationships — not transactions. We embed ourselves in your business, functioning as a true extension of your team. Your goals become our goals. Your wins are our wins.

We believe marketing success is a marathon, not a sprint. That’s why many of our clients have stayed with us for years — because we continuously evolve our strategies alongside their businesses. We’re there through every growth stage, product launch, market shift, and pivot. That’s the DigiFix difference.

Beyond Digital Marketing — A True Growth Partner:

DigiFix isn’t just a “marketing agency.” We’re a full-stack digital growth partner — combining technical expertise, creative innovation, and business strategy under one roof. From website development and Google Ads to AI-driven automation and CRM integration, we help businesses scale smarter and faster by solving problems holistically.

This integrated model saves our clients time, reduces friction, and ensures that every digital asset is aligned toward one goal — growth.

Constantly Evolving, Always Ahead:

Digital trends shift fast — and we move faster. The DigiFix team stays at the forefront of emerging tools, platforms, and technologies to give our clients a competitive edge. Whether it’s integrating AI for lead qualification, optimising for voice search, or experimenting with automation flows, we never stop testing and learning.

We invest heavily in R&D, training, and innovation — not just because it looks good — but because it helps us deliver real results in real time.

Transparency at Every Step:

At DigiFix, transparency is non-negotiable. We don’t lock clients into unclear contracts or hide behind buzzwords. We explain exactly what we’re doing, why we’re doing it, and what it means for your business. No smoke. No mirrors. Just clarity and accountability.

We Go the Extra Mile — Always:

Our success lies in the success of our clients — and we never forget that. Whether it’s working after hours to launch a last-minute campaign, providing support on a public holiday, or redesigning an entire funnel after reviewing conversion data — we go the extra mile every single time.

We’ve worked with business owners who were burnt out from working with ‘set-and-forget’ agencies. DigiFix came in, took ownership, and turned things around — with smarter strategies, ongoing support, and a performance-first mindset.

Celebrating Our Clients’ Success

Over the past decade, DigiFix has worked with a diverse set of clients — each with unique challenges, industries, and aspirations. Our greatest pride lies in the success we’ve unlocked for them.

Some of our favourite success stories include:

• A Melbourne-based catering business that went from page four on Google search results to the top three within 90 days, resulting in a doubling of bookings.
• A technology firm that integrated our AI tools and website conversion upgrades, boosting their sales pipeline and increasing operational efficiency.
• Monika Thomas, practice manager at a private medical clinic, credited DigiFix with saving her team over 20 hours per week thanks to custom-built AI tools that automated routine admin tasks.
• Thamaru Jinasena, a business coach and leadership consultant, highlighted our transparency, responsiveness, and strategic agility in the face of changing market dynamics.

These are not just campaigns — they’re partnerships, and they reflect our core mission: to drive real, measurable growth for every client we work with.

Recognition and Milestones

As we mark our 10th anniversary, it’s also a moment to reflect on our key milestones:

🏆 Major Highlights:

2015: DigiFix began as a solo consultancy led by Nel Cooray

2019: DigiFix Pty Ltd was officially registered

2020–2022: Rapid expansion across new industries, onboarding enterprise-level clients

2024: Launched AI-driven automation services for SMEs

2025: Awarded “Best Growth-Driven Website in Australia” — a testament to our results-first approach

2025: Recorded a 250% growth in annual revenue, signaling our strongest year yet

These milestones represent more than business growth — they reflect our resilience, innovation, and unwavering commitment to client success.

A Global Mindset, Local Impact

DigiFix is proud to call Melbourne home. But our reach and vision are global. With teams based in Australia and Sri Lanka, we bring a blend of local insight and international experience that allows us to navigate both multicultural Australian markets and emerging global landscapes.

“We’ve helped many clients break into new territories,” Nel says. “We know the road to international expansion because we’ve walked it ourselves.”

This global capability is paired with an intimate, boutique-style client experience — a rare combination in today’s market.

Breaking Barriers with AI and Automation

As part of our evolution, DigiFix has become a leader in AI-driven marketing automation. In a time where efficiency matters more than ever, we help businesses:

• Automate repetitive marketing and operational tasks
• Improve customer targeting through intelligent data insights
• Streamline lead nurturing and retention strategies
• Make faster, smarter decisions using predictive analytics

These tools are not just fancy tech — they’re productivity engines that help clients do more with less, improve ROI, and stay ahead of the competition.

Looking Ahead: The Next Chapter for DigiFix

As we step into our second decade, our ambition is bolder than ever. Our focus for the future includes:

• Becoming one of Australia’s top 10 digital agencies
• Launching a suite of in-house AI products for marketers and business owners
• Expanding our international client base, with tailored services for the US, UK, and Southeast Asian markets
• Continuing to build a world-class team across Australia and Sri Lanka
• Investing in education and resources for small businesses to better understand and take control of their digital strategies

A Personal Note from Our Founder

“This journey has been personal. Every challenge we faced helped shape us into a better team. Every client we’ve served has added something unique to our story. I started DigiFix because I believed there was a better way to do marketing — one rooted in trust, results, and people.

Ten years later, that belief is stronger than ever. Thank you to everyone who’s been part of this ride. Here’s to the next decade of innovation, partnership, and growth.”

— Nel Cooray, Founder & Director, DigiFix

Thank You for 10 Incredible Years

As we celebrate 10 years of DigiFix, our hearts are full of gratitude.

This milestone isn’t just a marker of time — it’s a celebration of the people who made it all possible. To every client who trusted us with their vision, every team member who poured their talent into building something greater, and every partner who believed in our mission before the world caught on — thank you. Your belief, support, and collaboration have shaped DigiFix into what it is today.

What started as a one-person dream has grown into a thriving digital agency making a real impact — across industries, across borders, and most importantly, in the lives of real business owners who needed more than just marketing — they needed a partner who truly cares.

We’ve witnessed businesses go from idea to empire. We’ve seen side hustles scale into national brands. And we’ve proudly stood beside each client, not just as service providers, but as growth partners — through wins, challenges, pivots, and breakthroughs.

As we look back, we’re humbled. As we look forward, we’re energised.

Whether you’ve been with us from day one, joined us somewhere along the way, or are just now getting to know us — you’re a part of this journey.

Here’s to the next decade of growth, innovation, partnership, and purpose.

Let’s keep building. Let’s keep dreaming. Let’s grow — together.

With heartfelt thanks,

-The DigiFix Team-

Also check out these articles about our journey,

DigiFix Pty Ltd: Breaking Barriers, Opening Doors To Real Business Growth

DigiFix Launches Growth-Focused Digital Marketing Services in Australia