21 Email Marketing Terms You Should Know in 2022

Email Marketing still remains as an affordable & effective marketing tactic for many businesses. This blog post explains the essential email marketing terms you should know. 

What is Email Marketing ?

Email Marketing is sending emails to promote your products or services. Almost all companies use email marketing tactics to inform new products, promotions, or news to their targeted email list. 

The purposes of email marketing are to increase awareness, lead generation, build relationships or persuade customers to buy products. 

You can use email marketing to let your customers know about you & integrate marketing automation. 

If you like to know more about Email Marketing, you can read our blog article on The Ultimate Guide to Email Marketing. 

A successful email marketing campaign starts with a good email marketing strategy. Email Marketing gives you many benefits as, 

• Creating Customer interest with a low cost & low effort. 
• Giving good exposure to the brand & its products.
• Affordable for anyone.
• Give a variety of business opportunities for the company.

You can use an email service provider to fine-tune your email marketing efforts. 

There are many things you need to know about email marketing but this blog post focuses on the email marketing terms you should know. 

You may think that email marketing is not relevant to the present world. Due to the rise of social media channels, people communicate through social media. But still, people use emails daily. So, you can promote your brand through email marketing. 

When you do email marketing, you will encounter many email marketing terms. Some email marketing terms may be new & complex for you. 

But you do not need to worry. This blog post explains the essential email marketing terms you must know. 

Email Marketing Terms You Should Know:

 Following are some email marketing terms you will need when you plan your next email campaign.

Acceptance Rate 

The Acceptance Rate is the percentage of emails accepted by the email servers. This rate is also known as the email deliverability rate. 

This term doesn’t mean that the email went to the inbox. Only the server accepted your email. 

Bulk Emails 

A large amount of emails sent to a group of people at once with a marketing or advertising purpose is the meaning of the term “Bulk Emails.”

Bounce Rate 

Bounce Rate is the percentage of emails that are not accepted by email recipients. There are two types of bounce rates: soft bounce rate & hard bounce rate. You will find the meaning of those bounce rates later. About 5% of the bounce rate can be accepted. 

Call to Action (CTA)

A call to action can be a button or a hyperlink that helps people to take a specific action like clicking, filling out a form, signing up, downloading, or purchasing. These actions depend on the expected goals of the marketing campaign. 

In email marketing, when you send emails, you can add a call to action as you prefer. For example, You can add a call to action in your marketing emails to lead people to a landing page where people can purchase products. 

A good email campaign should have a main CTA & maybe one secondary CTA. 

Cost Per Thousand (CPM) 

Cost Per Thousand means the cost per 1000 names in an email list. For example, if you spend 350$ for an email list with 1000 email addresses, one email address costs 0.35$. 

Click-Through-Rate (CTR)

It is the percentage of email recipients that click on a given URL in your emails. You can calculate this by dividing the number of link clicks by the number of emails you sent. If you have a higher CTR, your email marketing campaign is successful. 

Conversion Rate 

The percentage of people who follow a call to action (CTA)  in your emails to perform a task like a click, fill a form, download, or purchase. A higher conversion rate shows the success of your email marketing campaigns.

Double-Opt-In 

Double-opt-in is the two-step process to subscribe to your email. This method is the recommended method for building an email list. This method requires clicking a link to confirm or confirm in other ways. 

Email Campaign 

A set of emails that are sent with the purpose of achieving marketing goals is known as an email campaign. The emails you send should have an eye-catching subject line, well-focused content & clear call to action. 

To start an email campaign, you should create an email list with potential customers or existing customers. Then define the goals you hope to achieve with the email campaign. 

Then you have to do email list segmentation & plan how you personalize your emails. Then start to write quality marketing emails. Then send those emails with a proper subject line to motivate people to open your emails. 

Email Filter 

An email filter is a technique to block emails based on the sender, content, or subject line of the emails you receive. 

Email Newsletter

When doing email marketing, you cannot forget about Email newsletters. An email newsletter is the foundation of email marketing. An email newsletter is a tool to inform existing or potential customers about our company, products, or services. 

A newsletter is kind of similar to a newspaper. If you provide valuable & unique content, people will subscribe to your newsletter. 

Hard Bounce 

In bounce rate, I mentioned that there are types of bounce rates as Hard bounce & soft bounce. A hard bounce is failing to deliver an email due to permanent reasons like invalid email, blocked email addresses, or non-existent. 

List Segmentation

Sending your marketing emails to everyone will not give you benefits. Instead, you should only select a target audience or group of people to send your emails. This process is called list segmentation. A segmented email list is more relevant & profitable. 

Opt-In 

Opt-In is subscribing to receive email communications from a specific company. When you Opt-In you give permission to them to send emails. 

Opt-Out 

Opt-Out is unsubscribing or choosing not to receive email communications from a specific company. 

Open Rate

The percentage that opened emails you sent in your email campaign.

Personalization 

Personalization means including elements that add more value to each person through your emails. It can be addressing each recipient by their name, thanking them for previous purchases, recommending products based on their preferences or any unique content. 

Sender Score

The sender score shows the overall sending reputation of your IP address. This score is shown on a scale from 1-100. If your sender score is high, your emails are more likely to be delivered to the recipients. 

Single Opt In

In Single Opt- In People sign-up for email notifications, but they do not confirm the action. People can use other peoples’ email addresses to sign-up for an email campaign without their knowledge. This method is not a recommended method for building an email list. 

This method can lead to less engaged email recipients because they haven’t confirmed to receive emails from you. So, I recommend you to use the double opt In method. 

Soft Bounce 

I have explained about “hard bounce” previously. Soft Bounce is failing to deliver an email due to temporary reasons like an unavailable server or full mailbox. 

White List 

A list of IP addresses that are approved to deliver emails to people. 

Conclusion

When you hear the term Email Marketing,  you think, “Is email marketing still effective?” If you still have that question, my answer is YES! 

Email Marketing is still a useful marketing tactic, which proved amazing results in many industries. You should have a good email marketing strategy to get the maximum outcome from email marketing. There are many email marketing terms you should know for your email marketing campaign. 

In this blog article, I have explained a few essential email marketing terms for you to get an idea. All of these email marketing terms will be useful when you plan your next email marketing campaign. 

If you need any assistance for Digital Marketing related services, our team at DigiFix is more than happy to help you. Visit our website to contact us! We help many businesses to reach their next level with Digital Marketing.