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Having a mobile-friendly website in 2021 is not only a good idea, it’s imperative. Smart phones have become a part of the lifestyle for many people. 3.8 billion smartphone users have been recorded globally as at April 2021 and is estimated to grow upto 4.3 billion by 2023. If you compare this with the statistics of previous years, we can see a strong trend towards mobile in the coming years. This is natural because mobile devices are like small mobile computers with an Internet connection and are always within your reach. As such, you need a website optimized for mobile devices. Learn how a mobile-friendly website can contribute to the success of your business and how to make the website mobile-friendly.

Nowadays, we all are using our mobile phones more instead of other devices.  Creating a website that is mobile-friendly is more important than ever before, and so if you haven’t checked your site’s mobile layout and performance recently, it’s time to do so. Do a mobile friendly test for your website here.

A mobile-friendly website is one that correctly displays on mobile and hand-held devices such as your iPhone, Android, and your iPads and tablets. This mobile supportive web design is called responsive web design and these website designs will “respond” to ANY device or display, be it your cell phone or your 46″ LCD screen. This makes for a streamlined experience when viewing the website.

Today, we’re going to discuss why your website must be mobile-friendly, and what you can do to make sure you’re providing users with the best possible mobile experience on your site.

01. The mobile-friendly website has a high number of page views per visit with low bounce rates

Having a great experience is a key to success. We all know nowadays we all use our mobile phones more because we find them very convenient and easily movable with us. And with the busy lifestyles of people, mobile devices have made it easy for people to do anything they want on the go.

In 2020, more than 70% of the global website visits have been recorded from mobile devices and this shows how important it is to optimise your website for mobile. You have to make sure that all the website elements are clearly visible in mobile devices and visitors can easily navigate through the website. Some other metrics that you have to check to ensure the mobile friendliness are site loading speed, appearance, colours, easy navigation, responsiveness to different mobile devices and different web browsers. 

If your website ticks all the above mentioned criteria, visitors can easily navigate through the website and get the information that they are looking for without spending much effort and time. However, if your website is not mobile friendly and looks like chaos when visitors visit using mobile devices, there is a very high possibility of them leaving the website without spending a second.

Therefore, having a mobile friendly website guarantees a high number of page views and a lower bounce rate.

02. Mobile-friendliness in websites contribute to higher customer loyalty

If your website visitors are satisfied with the interactions, navigation of your website, and feel a positive impression after coming to your website, then there is a very high possibility that they will come back again and again to your website. On the other hand, if the experience that the visitors get is a negative one, there is a very high chance that they will never visit your website again.

Exceeding customer expectations is one of the main ways to develop a loyal customer base and providing a positive experience on your website is one way of doing that. All and all it means that if you have a good responsive web design that is optimised to all devices will help you to gain your customer trust and loyalty, which will turn into a long-term relationship and also raise your brand value in the global market.

03. Being mobile-friendly is important for SEO

Search engine optimisation is the technique of ranking your website organically in Google and other search engines. This is very crucial for businesses and not an easy task. There are a number of factors that Google considers when ranking websites and performance of your website on mobile devices is one of those main factors. If your website is not performing well on Google, not having a mobile responsive website might be the reason for that.

04. The appearance of the website brings more customers to your page and helps to increase the traffic of your page

The website appearance differs from device to device, as having a mobile device that has a smaller screen instead of desktops so, you need to make sure that your website theme should be able to adapt to any screen size.

For checking your website responsiveness with devices you can use the free responsive design testing tools. By using these tools you are able to adjust your webpage designs according to device size and you are able to implement benefits in your website.

Most of the mobile users do not want to scroll more or zoom to go through the content of your website. So, make your website very optimised by providing full functionality to users. Around 60% of users do not recommend the poor designs for mobile size displays, because of this reason you will lose them with dissatisfaction along with a chance to get good word of mouth and website sharing.

It is essentially important to have customers who have a good experience after using your website and they will help direct traffic flow on to your website by giving a good recommendation on the google recommendation page. Also, having a good appearance for every web page, customers will automatically come to your page again and again will increase traffic on your page.

05. Most people use mobile devices to search and purchase products

Today, mobile devices have become the main way of searching product and service related information by people. People have become busier than ever and most of the product and service research takes place when they are stopped at traffic lights or when they are travelling by bus or train or when they are having a small break at work. According to statistics, 69% of users worldwide of age 18-39 research products from mobile devices.

With the improvements and increasing demand in e-commerce, mobile shopping has become the new normal. Most of the people use online sources like Instagram and Facebook to search information on products and services using mobile phones and to directly visit the website using the mobile phone if they are interested in buying the products. If your website is not optimised for mobile, the chances of you losing a lot of potential sales is pretty high.

mobile-friendly website

In a nutshell, the mobile-friendly design provides benefits as follows:

 

  • Streamlined experience across devices
  • Positive ranking signal
  • Improve mobile conversion rate
  • Improved user experience
  • Faster download speed
  • More flexible and cost-effective than app development

In conclusion, having a mobile-friendly website is critical in terms of serving your audience and getting found on Google. If you haven’t thought about your mobile site in a while, or have been meaning to update it for years, now is the time to take action! A few simple changes can make a huge difference in your Google ranking and the experience for your users. So, if you still don’t have a mobile-friendly website, now is the ideal time to start. If you need any help in designing your website, our team at DigiFix is more than happy to help you.

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    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

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