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WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp.In addition to reaching a large audience, this channel helps businesses boost revenue.

WhatsApp is the world’s most widely used messaging app. Its monthly viewership will reach 2 billion by 2020. Businesses seeking to reach consumers in emerging markets must use this marketing tool. As of 2021, WhatsApp is the most popular global mobile messenger app worldwide with approximately two billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users. The app is used daily by almost half of WhatsApp users, making it ideal for marketing. Even better, text messages have a 98 percent open rate. The last point is that your customers love this communication channel. They trust brands with chat applications more – 53% would purchase from businesses they can chat with.

There are few reasons for Companies to use WhatsApp as a marketing strategy.

01. Deep customer relationship

Using messaging applications increases brand connection by over 55%. As a result, WhatsApp marketing is a failsafe way to establish long-lasting connections with Customer retention is 5-25 times cheaper than customer acquisition, thus keeping them helps businesses save money.

Customer Relationships
whatsapp conversions

02. More conversions

 

Prioritizing your first client interaction is critical. People may resent phone calls while being unavailable through email or social media.

Here’s where WhatsApp may help push your prospects to buy. Businesses claim consumers responded to 40% of WhatsApp communications.

03. More sales

WhatsApp marketing is a sales magic wand. Adding a WhatsApp phone number to your website may increase sales by 27%. The ability to contact a business through any messaging app appears to inspire trust in prospective consumers. At least 66% are more likely to buy from a business that is active on messengers.

sales
low cost

04. Low marketing costs

WhatsApp is still a low-cost marketing tool. Therefore, small companies may want to consider using it. Installing an app and connecting to the Internet is all that is required to get things started. The likelihood of your message reaching the consumer is very high. Over a day, the typical WhatsApp user will look at their phone over 23 times. You can create deeper connections with consumers by using WhatsApp marketing to generate more conversions, increase revenue, and spend almost no money on marketing.

To develop the What’s app marketing strategy, there are few steps as below.

  1. Define your goals and KPIs
  2. Pin down your target audience
  3. Get the business app
  4. Create a brand persona
  5. Build a contact list
  6. Design your communication
  7. Deliver great customer service

 

Examples for What’s App Marketing Strategy Which Companies Used

 

Netflix – Personal Recommendations

netflix recommendations

Netflix began this promotion in India in January 2017. Users with Netflix and WhatsApp loaded on their devices were presented with the option to remain in contact through WhatsApp messaging instead of the default Netflix application. When a user-selected “I’m in,” they began receiving notifications about their account as well as recommendations for TV shows and films.The trick here was to keep interacting with customers even after they’ve canceled their Netflix subscription. New show announcements and reminders triggered recipients to resubscribe to the streaming platform.

Adidas – tackling audiences’ issues

adidas

Adidas’ new shoe promotion campaign included using WhatsApp, the popular messaging app. The company decided to target a specific group of people – amateur football players – and provide them with assistance in resolving their particular problem.

Football teams are often plagued by a variety of issues. If a player withdraws from a match at the last minute, there may be no one to step in. Adidas said that it will use WhatsApp to locate a suitable replacement. Simply send a message to a WhatsApp hotline with match-related information. You’ll get an elite football player from Adidas in exchange.

WhatsApp Marketing Tips

  1. Create broadcast lists
  2. Use group chats
  3. Employ WhatsApp statuses
  4. Craft a product catalog
whatsapp

WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. To achieve better results, go beyond WhatsApp and master all the channels your customers prefer.

If you need any support with your WhatsApp marketing strategy, our team at DigiFix is more than happy to help you! 

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    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?