Digifix digital marketing agency Australia

Customers now depend on internet channels and technology to explore, research, and buy. As a consequence, companies require marketers with transferrable digital skills.



Customers now depend on internet channels and technology to explore, research, and buy. Brands increasingly want marketers with in-demand and transferrable digital abilities.

This has led to a worldwide need for digital expertise to help firms differentiate themselves and adopt innovative customer journey tactics to increase leads and revenue.

What does this imply for you as a marketer in 2022, and how is the job market changing due to the rising need for digital skills? This year’s top digital marketing skills and career trends. This blog presents most in demand skills 2022.

What are Digital Skills?

Digital skills are widely used to refer to the ability to handle information via the use of digital devices, software, apps, and networks. Digital literacy refers to the ability to produce and distribute digital material, as well as connect with others and solve issues via the use of technology. Because of this, digital abilities at the entry-level are regarded as essential for securing a job in the present generation.

This is why it is critical to have digital abilities that can be used independently. While new sources of digital technology continue to emerge, the fundamentals of education often stay the same. Keeping up with the newest needs of the labor market is, therefore, our primary responsibility.

Types of Digital Skills

Digital Skills may vary from the most fundamental to the most specialized of all. In certain cases, employment just demands the barest minimum of operational skills (such as the ability to use a computer) and formal skills (understanding technological characteristics such as opening sites, hyperlinks, etc). This article, on the other hand, is concerned with higher degrees of digital abilities that are essential for service occupations.

For example, finding and analyzing data from digital media. Communication skills are also vital: Web-based digital interaction. Employers may want expertise in creating digital textual, quantitative, or animated material. Finally, strategic talents are vital for firms. The capacity to utilize digital media for professional purposes.


Digital Skills you need in 2022


1.Technical and Software Skills

Software operation expertise is essential in today’s increasingly digitized workplace of the twenty-first century. You do not have to be an expert in the media or technology to understand that the majority of contemporary firms have made the move to digital management. Being familiar with the fundamentals of the most commonly used business software is thus a distinct advantage.

Ex-: MS Office, Photoshop, WordPress


2.Digital Marketing Skills

The ability to communicate effectively is a need for many vocations. Communication and content creation are digital marketing skills. Traditional street marketing is no longer effective for companies. Even if you’re not in marketing, your company’s digital reputation depends on it.

Ex-: SEO, Content Marketing, Paid Ads


3.Social Media

Another facet of digital marketing is the ability to use social media strategically. In this digital age, social media is more vital in our professional lives. Thus, understanding and using social media for business purposes is a highly sought-after skill in today’s work market.


4. Programming, web, and app development

Coding has taken on a central role in the digital revolution, serving as the backbone of any technology or digital business. Coding is most often associated with computer programming and web development. This involves knowledge of Bootstrap, Code Igniter, JavaScript, and other frameworks. At the same time, these are the abilities that are most often sought for by employers on LinkedIn.


5. Search Engine Marketing

Understanding search engine marketing is a more straightforward, yet no less important, talent to include on your resume (SEM). It is primarily concerned with enhancing the visibility of a website in search engine results pages (SERPs). Due to the rising importance of online purchasing and digital corporate profiles, search engine marketing (SEM) is increasingly being utilized to promote the awareness of firms.


6. Cybersecurity Skills

Another crucial but frequently ignored digital talent rounds out our list. Digital literacy is about safeguarding your digital work as well as knowing online strategies. The digital revolution has forced businesses to use digital transactions and communication. However, workers who are not proficient at handling digital hazards put the organization at risk.

So knowing cybersecurity is critical, especially for firms with sensitive data. It might be as basic as knowing how secure digital transactions operate to as complex as obtaining a safe third-party connection. Awareness of cybersecurity notifications is also a widely requested ability. For example, identifying data breaches and resolving issues.


As the digital revolution spreads throughout the world, more and more firms are looking for individuals who can provide them an advantage. International competitiveness is heightened when businesses move all of their operations overseas .  This means that the most qualified candidates are no longer the ones who get hired, but instead those who are most suited to working in a digital environment. 

If you need any help in creating your digital marketing campaigns, our team at Digifix is more than happy to help you. 

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Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?