Most Popular Instagram Hashtags in 2024

Aug 12, 2024 | Social Media Blogs

What are Hashtags on Instagram?

In simple terms, a hashtag on Instagram is a word, phrase, or number preceded by the hashtag symbol (#). Examples include #digitalmarketing, #beauty, #777, and #fitnesscoach.

The main purpose of hashtags is to categorise content and make it more discoverable. When you add specific hashtags to your Instagram posts, the platform’s algorithm identifies the topic of your post and then displays it to users who might be interested in that content.

Additionally, hashtags are clickable, meaning users can tap on them to view all posts associated with the same hashtag. This increases the likelihood of your content being seen by a larger audience.

Research conducted by Later, a hashtag suggestion tool, analyzed over 18 million Instagram posts and found that using more hashtags can significantly increase reach and engagement.

In our previous blog article, we explained how to find trending hashtags on Instagram. Click here to read that blog.

But, we did the hard work for you! We analysed many Instagram posts and compiled a list of the most popular Instagram Hashtags in 2024. You can easily use these hashtags for your content and reach more target audience. You will find many niche hashtags for different industries. 

400 Most Popular Instagram Hashtags

Digital marketing hashtags for instagram

 

Here is a list of the most popular Instagram Hashtags related to digital marketing.

HashtagsNumber of Posts
1#digitalmarketing39.9M posts
2#digitalmarketingagency4.5M posts
3#digitalmarketingtips3.3M posts
4#digitalmarketingexpert1.2M posts
5#digitalmarketingstrategy1.3M posts
6#digitalmarketingservices1M posts
7#digitalmarketingforbeginners652K posts
8#digitalmarketingtools473K posts
9#digitalmarketinglife398K posts
10#digitalmarketingcourse390K posts
11#digitalmarketingcompany358K posts
12#digitalmarketingsolutions282K posts
13#digitalmarketingtrends278K posts
14#digitalmarketingtipsandtricks105K posts
15#digitalmarketingsolution11.7K posts

Best instagram hashtags for small business

Here is a list of top Instagram hashtags for small businesses to reach more Instagram users.

HashtagsNumber of Posts
1#smallbusiness143M posts
2#smallbusinessowner29.6M posts
3#startup28M posts
4#businessmindset3.3M posts
5#smallbusinesses2.6M posts
6#startupbusiness2.2M posts
7#businesssuccess2.1M posts
8#smallbusinesstips1.8M posts
9#smallbusinessmarketing1.3M posts
10#smallbusinesslife1.1M posts
11#businessstartup684K posts
12#startuptips625K posts
13#smallbusinessgrowth565K posts
14#smallbusinessbigdreams455K posts
15#techstartup407K posts
16#smallbusinessbranding288K posts
17#startupcompany269K posts
18#smallbusinessreels256K posts
19#startupideas242K posts
20#smallbusinessideas192K posts
21#businesssuccesstips126K posts

Hashtags for Instagram Reels

HashtagsNumber of posts
1#reels811M posts
2#reelsinstagram450M posts
3#trendingreels292M posts
4#viralreels192M posts
5#reelsvideo124M posts
6#instareels87.4M posts
7#reelsviral56.6M posts
8#reelsinsta27.4M posts
9#funnyreels15.8M posts
10#reelsvideos7.3M posts
11#reelodtheday6.7M posts
12#reelsforyou4M posts
13#reeltrending2M posts
14#reelsmusic569K posts
15#reeldaily539K posts

Best Beauty Hashtags on Instagram

These are the list of Trending Instagram Hashtags for beauty related content on Instagram. 

HashtagNumber of posts
1#beautiful848M posts
2#beauty555M posts
3#makeup414M posts
4#gorgeous51M posts
5 #makeuplover40.9M posts
6#naturalbeauty25.7M posts
7#instamakeup25.1M posts
8#makeuplooks22.1M posts
9#makeupbyme14.5M posts
10#beautytips13.3M posts
11#eyemakeup11M posts
12#beautybloggers10M posts
13#glowup9.6M posts
14 #beautycare8M posts
15 #makeuplovers6.9M posts
16#beautyinfluencer4M posts
17#beautyqueen4M posts
18#beautymakeup3.7M posts
19#beautygirl3.5M posts
20#beautyguru3.2M posts
21#beautygram 2.8M posts
22 #makeuptips2.6M posts
23#beautyhacks1.9M posts
24#gorgeousgirl1.9M posts
25#makeupguru1.4M posts
26#beautytip 793K posts
27#gorgeoushair 708K posts
28#beautysecrets560K posts
29#gorgeousnails210K posts
30#gorgeouslashes 75.8K posts

You can use these 30 hashtags for your beauty related content to increase reach and engagement on Instagram.

Fashion Hashtags on Instagram 

Here is a list of hashtags you can use for fashion related content on Instagram.

HashtagNumber of Posts
1#fashion1.1B posts
2#ootd445M posts
3#fashionblogger 171M posts
4#dress149M posts
5#fashionista 140M posts
6#fashionstyle 123M posts
7#outfitoftheday 95.2M posts
8#mensfashion72.6M posts
9#fashionable 42.1M posts
10#fashiongram39.5M posts
11#glam38.9M posts
12#ootdfashion34.1M posts
13#fashionweek30M posts
14#fashiondiaries 27.2M posts
15 #styleinspiration22.2M posts
16 #fashionlover 20.7M posts
17#fashionmodel20.4M posts
18#fashioninspo17M posts
19#fashiontrends8.8M posts
20#stylegram 8.1M posts
21#fashioninspiration6.8M posts
22#fashionlovers6.7M posts
23#fashionlook5.7M posts
24#ootdinspiration 4.8M posts
25#fashioninfluencer4.6M posts
26#fashiongoals3.7M posts
27 #fashionist 3.1M posts
28#dressoftheday2.3M posts
29#fashionguide276K posts
30#fashionablewomen 141K posts

Best Fitness Hashtags for Instagram

HashtagsNumber of posts
1#fitness 549M posts
2#fitnessmotivation155M posts
3#gymmotivation75.6M posts
4#fitnessmodel64.4M posts
5#weightlossjourney52.1M posts
6#fitnessaddict47.2M posts
7#fitnessjourney43.9M posts
8#fitnessgirl35.6M posts
9#gymrat29.1M posts
10#fitnesslifestyle18.5M posts
11#instafitness17.5M posts
12#fitnessgoals 17.3M posts
13#gymgirl14.5M posts
14#gymaddict10.7M posts
15#weightlossmotivation10.6M posts
16#gymlover9.6M posts
17#fitnesscoach6.2M posts
18#gymfreak 4.5M posts
19#fitnesstips4.1M posts
20#weightlosstips4.1M posts
21#fitnessblogger2.9M posts
22#gymlove 2.9M posts
23#fitness2.7M posts
24#fitnesstransformation2.6M posts
25#fitnessmodels2.5M posts
26#gymreels2.4M posts
27#fitnesslover 2.3M posts
28#fitnessgoal2.1M posts
29#fitnesschallenge1.9M posts
30#fitnessfirst1.8M posts
31#gymgoals 1.8M posts
32#fitnessaddicted1.3M posts
33#weightlosscoach 1.3M posts
34#fitnessworld1.2M posts
35 #fitnessquotes1M posts
36#fitnessfriday1M posts
37#fitnessreels1M posts
38#fitnessinfluencer 1M posts
39#fitnessguru1M posts
40#fitnesscommunity972K posts
41#fitnesstime965K posts
42#fitnessmotivations798K posts
43#fitnessfam769K posts
44#fitnessaddicts725K posts
45#fitnesscoaching660K posts
46#weightlosscoaching192K posts
47#weightlosstipsforwomen166K posts
48#fitnesscoachonline 92.8K posts
49#weightlosstipsandtricks 60.9K posts
50#weightlosscoachingonline23.2K posts

Travel Instagram Hashtags

Here is a list of Trending hashtags for travel related Instagram posts.

HashtagNumber of Posts
1#travel750M posts
2#travelgram183M posts
3#instatravel131M posts
4#travelblogger 90.9M posts
5#travelling89.2M posts
6#traveler55.4M posts
7#igtravel31.2M posts
8#travelingram30.5M posts
9#traveladdict27.5M posts
10#traveldiaries19M posts
11#travellife18.6M posts
12#travelpics14M posts
13#travelholic 13.2M posts
14#travelbug11.3M posts
15#luxurytravel10.7M posts
16#travelgirl9.7M posts
17#travelmore8.4M posts
18#travelgoals6.6M posts
19#travelguide6.5M posts
20#travelinspiration6.1M posts
21#travelphotographer5.4M posts
22#travelcouple4.8M posts
23#travelbloggers3.1M posts
24#travelcommunity2.3M posts
25#travelingtheworld2.1M posts
26#travelcouples1M posts
27#travelpassion961K posts
28#travelingwithkids831K posts
29#travelinglife195K posts
30#travelingreels11.5K posts

Food Instagram Hashtags

HashtagsNumber of posts
1#food530M posts
2#foodie258M posts
3#instafood244M posts
4#yummy205M posts
5#delicious154M posts
6#dinner128M posts
7#foodstagram127M posts
8#healthyfood123M posts
9#breakfast118M posts
10#foodphotography117M posts
11#foodblogger90.1M posts
12#foodlover83.2M posts
13#foodpics52.1M posts
14#veganfood30.6M posts
15#italianfood23.4M posts
16#foodgram20.4M posts
17#lunchtime16.3M posts
18#foodstyling15.5M posts
19#yummyfood14.7M posts
20#foodart12.9M posts
21#dinnertime10.8M posts
22#koreanfood10.7M posts
23#deliciousfood10.5M posts
24#healthybreakfast9.4M posts
25#dinnerideas4.5M posts
26#foodphotographer3.9M posts
27#foodinspiration3.3M posts
28#dinnerdate3M posts
29#foodinstagram2.9M posts
30#lunchideas2.6M posts
31#lunchdate2.6M posts
32#healthylunch2.6M posts
33#foodaholic2.5M posts
34#foodreels2.4M posts
35#healthydinner2.4M posts
36#vegandinner2.3M posts
37#foodfeed1.5M posts
38#easydinner1.1M posts
39#yummyfoods360K posts
40#lunchinspo237K posts
41#dinnerinspiration232K posts
42#lunchtoday208K posts
43#lunchboxideasforkids136K posts
44#deliciousandhealthy 89.9K posts
45#dinnerplates67.3K posts

Community Hashtags on Instagram

HashtagsNumber of posts
1#community44.4M posts
2#poetrycommunity27.2M posts
3#writerscommunity15.7M posts
4#writingcommunity15.4M posts
5#filmcommunity8.7M posts
6#bookcommunity8.2M posts
7#gamingcommunity6.8M posts
8#runnerscommunity5.7M posts
9#skincarecommunity4.5M posts
10#communityfirst4.3M posts
11#vegancommunity4M posts
12#naturalhaircommunity3.7M posts
13#yogacommunity3.4M posts
14#tarotcommunity3.3M posts
15#beautycommunity3.1M posts
16#travelcommunity2.3M posts
17#asmrcommunity2.2M posts
18#weightlosscommunity2.1M posts
19#lgbtcommunity2.1M posts
20#blackcommunity1.1M posts

Music Hashtags on Instagram

HashtagsNumber of Posts
1#music476M posts
2#kpop135M posts
3#musician48.9M posts
4#livemusic47.3M posts
5#newmusic43.9M posts
6#spotify28.3M posts
7#musicvideo26.7M posts
8#musicproducer17.3M posts
9#musicians13.1M posts
10#musicislife12.5M posts
11#electronicmusic11.5M posts
11#musiclover10.6M posts
13#nowplaying10.3M posts
14#musiclife8.3M posts
15#musiclovers5.3M posts
16#kpopidol4.7M posts
18#musicindustry3M posts
19#musicismylife3.7M posts
20#musicartist2.7M posts
21#spotifyplaylist2.3M posts
22#musicvideos2.1M posts
23#musictherapy1.3M posts
24#spotifypremium1.2M posts
25#spotifyartist728K posts
26#musicband700K posts
27#musicgram584K posts
28#spotifymusic524K posts
29#popmusician142K posts
30#hiphopmusic11.3M posts
31#tamilmusic4.1M posts
32#musicblogger531K posts
33#countrymusic8.2M posts
34#trapmusic8.1M posts
35#musiclessons938K posts

Birthday hashtags on instagram

Most popular Instagram hashtags for Birthday related Instagram posts.

HashtagsNumber of Posts
1#birthday164M posts
2#happybirthday133M posts
3#birthdaycake40.5M posts
4#birthdayparty19M posts
5#birthdayboy17.7M posts
6#birthdaycelebration5.3M posts
7#birthdaygifts3.4M posts
8#birthdaywishes3.1M posts
9#birthdayshoot1.2M posts
10#birthdayideas924K posts
11#birthdaypartydecor531K posts
12#birthdaydress731K posts
13#birthdayparties1.1M posts
14#birthdays5.7M posts
15#birthdaydinner2.5M posts
16#birthdayglam389K posts
17#birthdaycelebrations1.7M posts
18#birthdayweekend3.8M posts
19#birthdaygiftideas810K posts
20#birthdayweek1.6M posts

Acronym Hashtags on Instagram

HashtagsNumber of Posts
1#ootdOutfit of the day445 Million posts
2#btsBehind the scenes180 Million posts
3#tbThrowback79.2 Million posts
4#tbtThrowback Tuesday588 Million posts
5#hmuaHair and Makeup1.1 Million posts
6#diyDo it Yourself92.3 Million posts
7#qotdQuote of the day22.6 Million posts
8#yoloYou Only Live Once30.6 Million posts
9#tbhTo be honest6.8 Million posts
10#irlIn Real Life670K posts

Instagram hashtags for motivation

Here is a list of most popular Instagram Hashtags for motivational, inspirational Instagram Posts.

HashtagsNumber of Posts
1#motivation399 Million posts
2#motivationmonday14.1 Million posts
3#motivationquotes5.3 Million
4#motivationalquotes77.3 Million
5#motivational31.2 Million
6#motivationforlife1.8 Million
7#motivationoftheday2.4 Million
8#motivationeveryday1.2 Million
9#workoutmotivation28.6 Million
10#mondaymotivation34.1 Million
11#studymotivation6.4 Million
12#motivationtuesday477K 
13#morningmotivation11.3 Million
14#dailymotivation9.4 Million
15#motivationalvideos5.3 Million
16#successmotivation1.9 Million
17#motivationmindset565K
18#motivationalspeech2 Million
19#businessmotivation1.8 Million
20#inspiration254 Million
21#inspirationalquotes48.1 Million
22#inspirational21.9 Million
23#inspirationadaily1.6 Million
24#motivationsunday279K
25#motivationalmindset565K
26#goals116 Million
27#lifegoals9.8 Million
28#dedication31.5 Million
29#hardworkdedication571K
30#dreambig18.5 Million
31#dreambigger1.6 Million
32#dream56.4 Million
33#success99.7 Million
34#successquotes17.6 Million
35#successmindset14 Million
36#successtips5.5 Million
37#successful11.4 Million
38#successquote1.7 Million
39#successsecrets1.4 Million
40#successlife484K

Popular Instagram Hashtags for Couple Content

HashtagsNumber of posts
1#couple81.9 Million
2#couplegoals62.5 Million
3#couplevideos2.5 Million
4#couplequotes1.4 Million
5#couplegoal1.6 Million
6#travelcouple4.8 Million
7#bestcouple1.9 Million
8#romantic27.7 Million
9#romanticquotes952K
10#romanticcouples2.5 Million
11#love2.1 Billion
12#lovequotes73.1 Million
13#loveyou77.5 Million
14#lover23.6 Million
15#lovestory29.1 Million
16#lovelife36.4 Million
17#loveyousomuch1.8 Million
18#marriage26.2 Million
19#marriagegoals2.8 Million
20#marriagetips497K

Instagram hashtags for marketing

HashtagsNumber of Posts
1#marketing85.4 Million
2#marketingtips8.5 Million
3#promotion18.2 Million
4#promotions2.8 Million
5#giveaway49 Million
6#giveawaytime2.7 Million
7#giveawayalert1.9 Million
8#giveawaywinner632K
9#discount15.4 Million
10#discountcode1.8 Million
11#discountoffer377K
12#blackfriday27.8 Million
13#blackfridaysale3.3 Million
14#blackfridaydeals1.5 Million
15#cybermonday3.9 Million
16#cybermondaysale353K
17#sale104 Million
18#forsale40.2 Million
19#marketingideas1 Million
20#marketingtools803K

Hashtags play a critical role in your success on Instagram. Using the right ones can boost your content’s reach, increasing visibility and engagement.

It’s essential to experiment with different hashtags, monitor your results, and adjust your strategy accordingly. With dedication and a well-planned approach, hashtags can help you grow your Instagram following and achieve your social media objectives.

We hope this list of the most popular Instagram Hashtags will help you reach more of your target audience on Instagram.

If you ever need assistance with social media marketing, DigiFix is here to help. We’re experts at preparing strategies that make your content stand out. Click here to schedule your FREE consultation. Happy hashtagging!

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