What are Hashtags on Instagram?
In simple terms, a hashtag on Instagram is a word, phrase, or number preceded by the hashtag symbol (#). Examples include #digitalmarketing, #beauty, #777, and #fitnesscoach.
The main purpose of hashtags is to categorise content and make it more discoverable. When you add specific hashtags to your Instagram posts, the platform’s algorithm identifies the topic of your post and then displays it to users who might be interested in that content.
Additionally, hashtags are clickable, meaning users can tap on them to view all posts associated with the same hashtag. This increases the likelihood of your content being seen by a larger audience.
Research conducted by Later, a hashtag suggestion tool, analyzed over 18 million Instagram posts and found that using more hashtags can significantly increase reach and engagement.
In our previous blog article, we explained how to find trending hashtags on Instagram. Click here to read that blog.
But, we did the hard work for you! We analysed many Instagram posts and compiled a list of the most popular Instagram Hashtags in 2024. You can easily use these hashtags for your content and reach more target audience. You will find many niche hashtags for different industries.
400 Most Popular Instagram Hashtags
Digital marketing hashtags for instagram
Here is a list of the most popular Instagram Hashtags related to digital marketing.
Hashtags | Number of Posts | |
1 | #digitalmarketing | 39.9M posts |
2 | #digitalmarketingagency | 4.5M posts |
3 | #digitalmarketingtips | 3.3M posts |
4 | #digitalmarketingexpert | 1.2M posts |
5 | #digitalmarketingstrategy | 1.3M posts |
6 | #digitalmarketingservices | 1M posts |
7 | #digitalmarketingforbeginners | 652K posts |
8 | #digitalmarketingtools | 473K posts |
9 | #digitalmarketinglife | 398K posts |
10 | #digitalmarketingcourse | 390K posts |
11 | #digitalmarketingcompany | 358K posts |
12 | #digitalmarketingsolutions | 282K posts |
13 | #digitalmarketingtrends | 278K posts |
14 | #digitalmarketingtipsandtricks | 105K posts |
15 | #digitalmarketingsolution | 11.7K posts |
Best instagram hashtags for small business
Here is a list of top Instagram hashtags for small businesses to reach more Instagram users.
Hashtags | Number of Posts | |
1 | #smallbusiness | 143M posts |
2 | #smallbusinessowner | 29.6M posts |
3 | #startup | 28M posts |
4 | #businessmindset | 3.3M posts |
5 | #smallbusinesses | 2.6M posts |
6 | #startupbusiness | 2.2M posts |
7 | #businesssuccess | 2.1M posts |
8 | #smallbusinesstips | 1.8M posts |
9 | #smallbusinessmarketing | 1.3M posts |
10 | #smallbusinesslife | 1.1M posts |
11 | #businessstartup | 684K posts |
12 | #startuptips | 625K posts |
13 | #smallbusinessgrowth | 565K posts |
14 | #smallbusinessbigdreams | 455K posts |
15 | #techstartup | 407K posts |
16 | #smallbusinessbranding | 288K posts |
17 | #startupcompany | 269K posts |
18 | #smallbusinessreels | 256K posts |
19 | #startupideas | 242K posts |
20 | #smallbusinessideas | 192K posts |
21 | #businesssuccesstips | 126K posts |
Hashtags for Instagram Reels
Hashtags | Number of posts | |
1 | #reels | 811M posts |
2 | #reelsinstagram | 450M posts |
3 | #trendingreels | 292M posts |
4 | #viralreels | 192M posts |
5 | #reelsvideo | 124M posts |
6 | #instareels | 87.4M posts |
7 | #reelsviral | 56.6M posts |
8 | #reelsinsta | 27.4M posts |
9 | #funnyreels | 15.8M posts |
10 | #reelsvideos | 7.3M posts |
11 | #reelodtheday | 6.7M posts |
12 | #reelsforyou | 4M posts |
13 | #reeltrending | 2M posts |
14 | #reelsmusic | 569K posts |
15 | #reeldaily | 539K posts |
Best Beauty Hashtags on Instagram
These are the list of Trending Instagram Hashtags for beauty related content on Instagram.
Hashtag | Number of posts | |
1 | #beautiful | 848M posts |
2 | #beauty | 555M posts |
3 | #makeup | 414M posts |
4 | #gorgeous | 51M posts |
5 | #makeuplover | 40.9M posts |
6 | #naturalbeauty | 25.7M posts |
7 | #instamakeup | 25.1M posts |
8 | #makeuplooks | 22.1M posts |
9 | #makeupbyme | 14.5M posts |
10 | #beautytips | 13.3M posts |
11 | #eyemakeup | 11M posts |
12 | #beautybloggers | 10M posts |
13 | #glowup | 9.6M posts |
14 | #beautycare | 8M posts |
15 | #makeuplovers | 6.9M posts |
16 | #beautyinfluencer | 4M posts |
17 | #beautyqueen | 4M posts |
18 | #beautymakeup | 3.7M posts |
19 | #beautygirl | 3.5M posts |
20 | #beautyguru | 3.2M posts |
21 | #beautygram | 2.8M posts |
22 | #makeuptips | 2.6M posts |
23 | #beautyhacks | 1.9M posts |
24 | #gorgeousgirl | 1.9M posts |
25 | #makeupguru | 1.4M posts |
26 | #beautytip | 793K posts |
27 | #gorgeoushair | 708K posts |
28 | #beautysecrets | 560K posts |
29 | #gorgeousnails | 210K posts |
30 | #gorgeouslashes | 75.8K posts |
You can use these 30 hashtags for your beauty related content to increase reach and engagement on Instagram.
Fashion Hashtags on Instagram
Here is a list of hashtags you can use for fashion related content on Instagram.
Hashtag | Number of Posts | |
1 | #fashion | 1.1B posts |
2 | #ootd | 445M posts |
3 | #fashionblogger | 171M posts |
4 | #dress | 149M posts |
5 | #fashionista | 140M posts |
6 | #fashionstyle | 123M posts |
7 | #outfitoftheday | 95.2M posts |
8 | #mensfashion | 72.6M posts |
9 | #fashionable | 42.1M posts |
10 | #fashiongram | 39.5M posts |
11 | #glam | 38.9M posts |
12 | #ootdfashion | 34.1M posts |
13 | #fashionweek | 30M posts |
14 | #fashiondiaries | 27.2M posts |
15 | #styleinspiration | 22.2M posts |
16 | #fashionlover | 20.7M posts |
17 | #fashionmodel | 20.4M posts |
18 | #fashioninspo | 17M posts |
19 | #fashiontrends | 8.8M posts |
20 | #stylegram | 8.1M posts |
21 | #fashioninspiration | 6.8M posts |
22 | #fashionlovers | 6.7M posts |
23 | #fashionlook | 5.7M posts |
24 | #ootdinspiration | 4.8M posts |
25 | #fashioninfluencer | 4.6M posts |
26 | #fashiongoals | 3.7M posts |
27 | #fashionist | 3.1M posts |
28 | #dressoftheday | 2.3M posts |
29 | #fashionguide | 276K posts |
30 | #fashionablewomen | 141K posts |
Best Fitness Hashtags for Instagram
Hashtags | Number of posts | |
1 | #fitness | 549M posts |
2 | #fitnessmotivation | 155M posts |
3 | #gymmotivation | 75.6M posts |
4 | #fitnessmodel | 64.4M posts |
5 | #weightlossjourney | 52.1M posts |
6 | #fitnessaddict | 47.2M posts |
7 | #fitnessjourney | 43.9M posts |
8 | #fitnessgirl | 35.6M posts |
9 | #gymrat | 29.1M posts |
10 | #fitnesslifestyle | 18.5M posts |
11 | #instafitness | 17.5M posts |
12 | #fitnessgoals | 17.3M posts |
13 | #gymgirl | 14.5M posts |
14 | #gymaddict | 10.7M posts |
15 | #weightlossmotivation | 10.6M posts |
16 | #gymlover | 9.6M posts |
17 | #fitnesscoach | 6.2M posts |
18 | #gymfreak | 4.5M posts |
19 | #fitnesstips | 4.1M posts |
20 | #weightlosstips | 4.1M posts |
21 | #fitnessblogger | 2.9M posts |
22 | #gymlove | 2.9M posts |
23 | #fitness | 2.7M posts |
24 | #fitnesstransformation | 2.6M posts |
25 | #fitnessmodels | 2.5M posts |
26 | #gymreels | 2.4M posts |
27 | #fitnesslover | 2.3M posts |
28 | #fitnessgoal | 2.1M posts |
29 | #fitnesschallenge | 1.9M posts |
30 | #fitnessfirst | 1.8M posts |
31 | #gymgoals | 1.8M posts |
32 | #fitnessaddicted | 1.3M posts |
33 | #weightlosscoach | 1.3M posts |
34 | #fitnessworld | 1.2M posts |
35 | #fitnessquotes | 1M posts |
36 | #fitnessfriday | 1M posts |
37 | #fitnessreels | 1M posts |
38 | #fitnessinfluencer | 1M posts |
39 | #fitnessguru | 1M posts |
40 | #fitnesscommunity | 972K posts |
41 | #fitnesstime | 965K posts |
42 | #fitnessmotivations | 798K posts |
43 | #fitnessfam | 769K posts |
44 | #fitnessaddicts | 725K posts |
45 | #fitnesscoaching | 660K posts |
46 | #weightlosscoaching | 192K posts |
47 | #weightlosstipsforwomen | 166K posts |
48 | #fitnesscoachonline | 92.8K posts |
49 | #weightlosstipsandtricks | 60.9K posts |
50 | #weightlosscoachingonline | 23.2K posts |
Travel Instagram Hashtags
Here is a list of Trending hashtags for travel related Instagram posts.
Hashtag | Number of Posts | |
1 | #travel | 750M posts |
2 | #travelgram | 183M posts |
3 | #instatravel | 131M posts |
4 | #travelblogger | 90.9M posts |
5 | #travelling | 89.2M posts |
6 | #traveler | 55.4M posts |
7 | #igtravel | 31.2M posts |
8 | #travelingram | 30.5M posts |
9 | #traveladdict | 27.5M posts |
10 | #traveldiaries | 19M posts |
11 | #travellife | 18.6M posts |
12 | #travelpics | 14M posts |
13 | #travelholic | 13.2M posts |
14 | #travelbug | 11.3M posts |
15 | #luxurytravel | 10.7M posts |
16 | #travelgirl | 9.7M posts |
17 | #travelmore | 8.4M posts |
18 | #travelgoals | 6.6M posts |
19 | #travelguide | 6.5M posts |
20 | #travelinspiration | 6.1M posts |
21 | #travelphotographer | 5.4M posts |
22 | #travelcouple | 4.8M posts |
23 | #travelbloggers | 3.1M posts |
24 | #travelcommunity | 2.3M posts |
25 | #travelingtheworld | 2.1M posts |
26 | #travelcouples | 1M posts |
27 | #travelpassion | 961K posts |
28 | #travelingwithkids | 831K posts |
29 | #travelinglife | 195K posts |
30 | #travelingreels | 11.5K posts |
Food Instagram Hashtags
Hashtags | Number of posts | |
1 | #food | 530M posts |
2 | #foodie | 258M posts |
3 | #instafood | 244M posts |
4 | #yummy | 205M posts |
5 | #delicious | 154M posts |
6 | #dinner | 128M posts |
7 | #foodstagram | 127M posts |
8 | #healthyfood | 123M posts |
9 | #breakfast | 118M posts |
10 | #foodphotography | 117M posts |
11 | #foodblogger | 90.1M posts |
12 | #foodlover | 83.2M posts |
13 | #foodpics | 52.1M posts |
14 | #veganfood | 30.6M posts |
15 | #italianfood | 23.4M posts |
16 | #foodgram | 20.4M posts |
17 | #lunchtime | 16.3M posts |
18 | #foodstyling | 15.5M posts |
19 | #yummyfood | 14.7M posts |
20 | #foodart | 12.9M posts |
21 | #dinnertime | 10.8M posts |
22 | #koreanfood | 10.7M posts |
23 | #deliciousfood | 10.5M posts |
24 | #healthybreakfast | 9.4M posts |
25 | #dinnerideas | 4.5M posts |
26 | #foodphotographer | 3.9M posts |
27 | #foodinspiration | 3.3M posts |
28 | #dinnerdate | 3M posts |
29 | #foodinstagram | 2.9M posts |
30 | #lunchideas | 2.6M posts |
31 | #lunchdate | 2.6M posts |
32 | #healthylunch | 2.6M posts |
33 | #foodaholic | 2.5M posts |
34 | #foodreels | 2.4M posts |
35 | #healthydinner | 2.4M posts |
36 | #vegandinner | 2.3M posts |
37 | #foodfeed | 1.5M posts |
38 | #easydinner | 1.1M posts |
39 | #yummyfoods | 360K posts |
40 | #lunchinspo | 237K posts |
41 | #dinnerinspiration | 232K posts |
42 | #lunchtoday | 208K posts |
43 | #lunchboxideasforkids | 136K posts |
44 | #deliciousandhealthy | 89.9K posts |
45 | #dinnerplates | 67.3K posts |
Community Hashtags on Instagram
Hashtags | Number of posts | |
1 | #community | 44.4M posts |
2 | #poetrycommunity | 27.2M posts |
3 | #writerscommunity | 15.7M posts |
4 | #writingcommunity | 15.4M posts |
5 | #filmcommunity | 8.7M posts |
6 | #bookcommunity | 8.2M posts |
7 | #gamingcommunity | 6.8M posts |
8 | #runnerscommunity | 5.7M posts |
9 | #skincarecommunity | 4.5M posts |
10 | #communityfirst | 4.3M posts |
11 | #vegancommunity | 4M posts |
12 | #naturalhaircommunity | 3.7M posts |
13 | #yogacommunity | 3.4M posts |
14 | #tarotcommunity | 3.3M posts |
15 | #beautycommunity | 3.1M posts |
16 | #travelcommunity | 2.3M posts |
17 | #asmrcommunity | 2.2M posts |
18 | #weightlosscommunity | 2.1M posts |
19 | #lgbtcommunity | 2.1M posts |
20 | #blackcommunity | 1.1M posts |
Music Hashtags on Instagram
Hashtags | Number of Posts | |
1 | #music | 476M posts |
2 | #kpop | 135M posts |
3 | #musician | 48.9M posts |
4 | #livemusic | 47.3M posts |
5 | #newmusic | 43.9M posts |
6 | #spotify | 28.3M posts |
7 | #musicvideo | 26.7M posts |
8 | #musicproducer | 17.3M posts |
9 | #musicians | 13.1M posts |
10 | #musicislife | 12.5M posts |
11 | #electronicmusic | 11.5M posts |
11 | #musiclover | 10.6M posts |
13 | #nowplaying | 10.3M posts |
14 | #musiclife | 8.3M posts |
15 | #musiclovers | 5.3M posts |
16 | #kpopidol | 4.7M posts |
18 | #musicindustry | 3M posts |
19 | #musicismylife | 3.7M posts |
20 | #musicartist | 2.7M posts |
21 | #spotifyplaylist | 2.3M posts |
22 | #musicvideos | 2.1M posts |
23 | #musictherapy | 1.3M posts |
24 | #spotifypremium | 1.2M posts |
25 | #spotifyartist | 728K posts |
26 | #musicband | 700K posts |
27 | #musicgram | 584K posts |
28 | #spotifymusic | 524K posts |
29 | #popmusician | 142K posts |
30 | #hiphopmusic | 11.3M posts |
31 | #tamilmusic | 4.1M posts |
32 | #musicblogger | 531K posts |
33 | #countrymusic | 8.2M posts |
34 | #trapmusic | 8.1M posts |
35 | #musiclessons | 938K posts |
Birthday hashtags on instagram
Most popular Instagram hashtags for Birthday related Instagram posts.
Hashtags | Number of Posts | |
1 | #birthday | 164M posts |
2 | #happybirthday | 133M posts |
3 | #birthdaycake | 40.5M posts |
4 | #birthdayparty | 19M posts |
5 | #birthdayboy | 17.7M posts |
6 | #birthdaycelebration | 5.3M posts |
7 | #birthdaygifts | 3.4M posts |
8 | #birthdaywishes | 3.1M posts |
9 | #birthdayshoot | 1.2M posts |
10 | #birthdayideas | 924K posts |
11 | #birthdaypartydecor | 531K posts |
12 | #birthdaydress | 731K posts |
13 | #birthdayparties | 1.1M posts |
14 | #birthdays | 5.7M posts |
15 | #birthdaydinner | 2.5M posts |
16 | #birthdayglam | 389K posts |
17 | #birthdaycelebrations | 1.7M posts |
18 | #birthdayweekend | 3.8M posts |
19 | #birthdaygiftideas | 810K posts |
20 | #birthdayweek | 1.6M posts |
Acronym Hashtags on Instagram
Hashtags | Number of Posts | ||
1 | #ootd | Outfit of the day | 445 Million posts |
2 | #bts | Behind the scenes | 180 Million posts |
3 | #tb | Throwback | 79.2 Million posts |
4 | #tbt | Throwback Tuesday | 588 Million posts |
5 | #hmua | Hair and Makeup | 1.1 Million posts |
6 | #diy | Do it Yourself | 92.3 Million posts |
7 | #qotd | Quote of the day | 22.6 Million posts |
8 | #yolo | You Only Live Once | 30.6 Million posts |
9 | #tbh | To be honest | 6.8 Million posts |
10 | #irl | In Real Life | 670K posts |
Instagram hashtags for motivation
Here is a list of most popular Instagram Hashtags for motivational, inspirational Instagram Posts.
Hashtags | Number of Posts | |
1 | #motivation | 399 Million posts |
2 | #motivationmonday | 14.1 Million posts |
3 | #motivationquotes | 5.3 Million |
4 | #motivationalquotes | 77.3 Million |
5 | #motivational | 31.2 Million |
6 | #motivationforlife | 1.8 Million |
7 | #motivationoftheday | 2.4 Million |
8 | #motivationeveryday | 1.2 Million |
9 | #workoutmotivation | 28.6 Million |
10 | #mondaymotivation | 34.1 Million |
11 | #studymotivation | 6.4 Million |
12 | #motivationtuesday | 477K |
13 | #morningmotivation | 11.3 Million |
14 | #dailymotivation | 9.4 Million |
15 | #motivationalvideos | 5.3 Million |
16 | #successmotivation | 1.9 Million |
17 | #motivationmindset | 565K |
18 | #motivationalspeech | 2 Million |
19 | #businessmotivation | 1.8 Million |
20 | #inspiration | 254 Million |
21 | #inspirationalquotes | 48.1 Million |
22 | #inspirational | 21.9 Million |
23 | #inspirationadaily | 1.6 Million |
24 | #motivationsunday | 279K |
25 | #motivationalmindset | 565K |
26 | #goals | 116 Million |
27 | #lifegoals | 9.8 Million |
28 | #dedication | 31.5 Million |
29 | #hardworkdedication | 571K |
30 | #dreambig | 18.5 Million |
31 | #dreambigger | 1.6 Million |
32 | #dream | 56.4 Million |
33 | #success | 99.7 Million |
34 | #successquotes | 17.6 Million |
35 | #successmindset | 14 Million |
36 | #successtips | 5.5 Million |
37 | #successful | 11.4 Million |
38 | #successquote | 1.7 Million |
39 | #successsecrets | 1.4 Million |
40 | #successlife | 484K |
Popular Instagram Hashtags for Couple Content
Hashtags | Number of posts | |
1 | #couple | 81.9 Million |
2 | #couplegoals | 62.5 Million |
3 | #couplevideos | 2.5 Million |
4 | #couplequotes | 1.4 Million |
5 | #couplegoal | 1.6 Million |
6 | #travelcouple | 4.8 Million |
7 | #bestcouple | 1.9 Million |
8 | #romantic | 27.7 Million |
9 | #romanticquotes | 952K |
10 | #romanticcouples | 2.5 Million |
11 | #love | 2.1 Billion |
12 | #lovequotes | 73.1 Million |
13 | #loveyou | 77.5 Million |
14 | #lover | 23.6 Million |
15 | #lovestory | 29.1 Million |
16 | #lovelife | 36.4 Million |
17 | #loveyousomuch | 1.8 Million |
18 | #marriage | 26.2 Million |
19 | #marriagegoals | 2.8 Million |
20 | #marriagetips | 497K |
Instagram hashtags for marketing
Hashtags | Number of Posts | |
1 | #marketing | 85.4 Million |
2 | #marketingtips | 8.5 Million |
3 | #promotion | 18.2 Million |
4 | #promotions | 2.8 Million |
5 | #giveaway | 49 Million |
6 | #giveawaytime | 2.7 Million |
7 | #giveawayalert | 1.9 Million |
8 | #giveawaywinner | 632K |
9 | #discount | 15.4 Million |
10 | #discountcode | 1.8 Million |
11 | #discountoffer | 377K |
12 | #blackfriday | 27.8 Million |
13 | #blackfridaysale | 3.3 Million |
14 | #blackfridaydeals | 1.5 Million |
15 | #cybermonday | 3.9 Million |
16 | #cybermondaysale | 353K |
17 | #sale | 104 Million |
18 | #forsale | 40.2 Million |
19 | #marketingideas | 1 Million |
20 | #marketingtools | 803K |
Hashtags play a critical role in your success on Instagram. Using the right ones can boost your content’s reach, increasing visibility and engagement.
It’s essential to experiment with different hashtags, monitor your results, and adjust your strategy accordingly. With dedication and a well-planned approach, hashtags can help you grow your Instagram following and achieve your social media objectives.
We hope this list of the most popular Instagram Hashtags will help you reach more of your target audience on Instagram.
If you ever need assistance with social media marketing, DigiFix is here to help. We’re experts at preparing strategies that make your content stand out. Click here to schedule your FREE consultation. Happy hashtagging!
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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?
Do you want more traffic?
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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?
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