Whenever an entrepreneur thinks about starting a new business, the first concern is to launch the business while maintaining a minimum cost. Starting a business is not as easy as it sounds. There are a number of processes and procedures that have to be followed to ensure the smooth flow of your business. And this requires a considerable amount of skills and resources. Most of the people with great business ideas hesitate to follow through with the business because of this.

But if you spend enough time researching about resources and tools that you can use either freely or by spending a very small amount of money, you will understand that most of the limitations are not limitations anymore. Google, one of the biggest tech giants in the world, offers a number of tools that businesses can use to achieve the best results. And most of these tools won’t cost you a dime. In this article we will be talking in detail about digital marketing tools for businesses offered by Google.

01. Google My Business

Google My Business is a free tool that allows you to list your local business easily on Google. This allows businesses to manage their online presence across Google including both Google search and maps.

Benefits of Google My Business:
  • Engage with customers: Businesses can interact with customers via Google My Business account by replying to reviews, answering questions and enabling direct messaging. 
  • Manage your business information: Businesses can add and edit information related to their businesses including product and service details, offers, images, opening hours, business address etc. for users to find when they search for the relevant business on Google.
  • Gain insights: Google My Business account allows businesses to gain a vast range of key insights on their target audience and local search performance such as the performance of the posted images, different queries people are using to search for your business, whether people found the business on Google search or maps etc.
Google My Business Data
Google my business analytics

02. Google Analytics

The details or data about your organisation will add a lot of value to it. Google Analytics is one of the best free resources available on the internet for understanding your development and online visibility because it lets you access all the details you need, including web traffic on your website.

It enables you to use online analytics data to help you refine the content you place on your website, thus enhancing customer experience. This tool allows you to determine the user’s source or the medium on web pages, email addresses helping you to determine whether or not your marketing strategies were effective.

Any company’s ultimate aim is to draw more clients and create more leads. When it comes to businesses that offer products or services online (such as cloud accounting software), their website is the only place where customers can learn about them. Everyone is delighted when leads come in regularly, but we need to figure out where the traffic is coming from, which sites they are visiting, where they are located, and so on. Google Analytics is a wonderful free service that provides us with accurate details about our website users. Spend some time learning how to use it and you’ll acquire some incredibly valuable knowledge.

If obtaining data from Google Analytics seems to be a little technical, you should enlist the assistance of your developers or the web design firm that runs your website.

03. Google Search Console

Google Search Console, previously known as Google Webmaster Tools is a free tool offered by Google that helps businesses to monitor, maintain and correct the online presence of their website on Google search results. Through this tool, businesses can view Google search traffic data such as search queries, click-through rates for different queries etc. This also allows businesses to fix indexing problems, identify internal and external links to the website, receive alerts when an issue occurs, troubleshoot various issues such as mobile usability and AMP.

Benefits of Google Search Console:

  • Businesses can gain insights on SEO performance: In Google Search Console a wide range of SEO related insights can be identified such as actual search queries that direct visitors to your website, click-through rates of the queries, devices through which the search queries have been made, countries etc. 

  • To track the mobile compatibility of your website: There is a separate section named “mobile usability report” where businesses can track the mobile compatibility of their websites and identify the areas of improvement. 

  • Identify crawl errors: Through this, you can identify URLs of your website that are redirected to error pages such as 404 errors. This error usually occurs due to a broken link and can negatively impact the user experience. By identifying these errors, you can rectify them and improve the user experience of your website.

  • Submit the sitemap: It is recommended to submit the sitemap to Google Search Console in order for the Google bots to crawl and index your website as soon as possible.

04. Google Alerts

This tool notifies you as soon as new knowledge about the keyword becomes available. You will choose the keywords you want to get updates for, and the tool can handle the rest. Since the keyword you select can be used several times a day on Google, you can select the frequency at which you choose to receive warnings. It can be done once a day, once a week, or sometimes any time it happens.

This extremely helpful free Google service gives you an email warning anytime new information about a subject of interest surfaces on the internet. You will be able to keep up to date on business news and also keep an eye on your rivalry with this. You may, for example, sign up to be alerted anytime your company, products, executives, or competitors are mentioned. It’s incredibly easy to use – all you have to do is insert a subject or a search term and set up an alarm.

05. Google Trends

This tool helps you to get insights on various trends in different geographic locations. These insights will come in handy when you create various marketing campaigns. When you know the trending topics, you have an idea of what people are actually searching online and their current interests. You can create different blog articles, web content, advertisements that align with these trends.

Google Trends

06. Google Pagespeed Insights

This tool gives a score for your website based on its load speed and insights on how to improve the loading time of the website. Load speeds in both desktop and mobile devices are shown in Google Pagespeed Insights and you can get an understanding of how to optimise your website for each device.

07. Test My Site

Today, a majority of the website traffic comes from mobile devices. And most of these people browse websites while they are on the move or during mini-breaks of their busy schedules. Therefore, if your website does not load fast enough, people will leave your website recording a very high bounce rate. Test My Site tool from Think with Google allows you to identify your website load speed and recommend ways to optimise the website speed.

All the tools that we have discussed in this article are free and you can easily use them without any sort of technical training or knowledge. If you are a start-up or a small business that is struggling with a limited budget, these tools can be an ideal start. If you need any assistance with implementing these tools or any other technical support related to your business website, we at DigiFix are always there to help.

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?