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Digifix digital marketing agency Australia

Augmented reality (AR) and Virtual reality (VR) employ digital technology to overlay video, text, or images onto real-world items. AR allows marketers to turn a static item like a printed ad or magazine cover into a 3D experience.

Introduction

Virtual reality (VR) and augmented reality (AR) are two terms that describe how digital technology is used to overlay information in the form of video, text, or images onto common things in the real world. In order to observe the environment via AR, the user will often need a smartphone, tablet, or headset.

AR enables marketers to convert a static item, such as a printed advertising or magazine cover, into an engaging 3D experience by using augmented reality. AR varies from virtual reality in many ways. When compared to virtual reality, which completely immerses the user in a computer-generated environment, augmented reality (AR) adds to the world that the user would ordinarily view and enriches it via the use of digital overlays.

The Difference Between Augmented (AR) Reality and Virtual Reality (VR)

What is the difference between virtual reality and augmented reality? Both technologies are generating a great deal of attention because of the opportunities they provide in the areas of marketing, gaming, brand building, and entertainment. In a recent study conducted by Deloitte, it was shown that over 90 percent of organizations with annual sales between $100 million and $1 billion are currently using augmented reality or virtual reality technologies. Let’s take a closer look at the distinctions between these two types of technology

Augmented Reality

  • A real-world view of anything (such as that captured by a mobile phone’s camera) is used to create augmented reality, which projects or inserts visuals onto a screen or viewer.
  • AR uses a real-world setting while VR is completely virtual.
  • AR users can control their presence in the real world; VR users are controlled by the system

Virtual Reality 

  • Immersion in virtual reality (VR) is achieved by the use of pricey equipment such as headsets, which immerses individuals in experiences.
  • VR requires a headset device, but AR can be accessed with a smartphone
  • AR enhances both the virtual and real-world while VR only enhances a fictional reality

 

Jobs in AR & VR Industry 

There are many potentials for companies and jobs created by these new and growing technologies—by 2022, the AR and VR industry is expected to reach $209.2 billion in revenue. Virtual reality and augmented reality are altering businesses in a variety of ways, including software and hardware development, graphic design, and research.

Careers in creating and upgrading virtual reality and augmented reality technologies are in high demand.

  • Software engineering and development
  • Project management
  • Software maintenance
  • Graphic design

Uses of Augmented Reality 

Overlay of data

Customers may use Augmented Reality to explore an area and learn more about an item by just looking at it. This might be written information or linked 3D models and video animations. The British Museum has utilized its Samsung relationship to build an AR app that allows visitors to learn more about artifacts on display.

Virtual Objects

AR lets you interact with clients as they examine your items. The IKEA AR campaign enabled customers to examine goods from the furniture catalog as if they were in their own house. The program resized the goods to meet the room’s measurements, giving a realistic impression.

E-packaging

It’s a means of interacting with consumers. AR lets you enlighten and entertain your consumers about your goods. Starbucks recently employed AR for Valentine’s Day promotion. When users used the Starbucks AR app and aimed their smartphones at their coffee, it animated.

Uses of Virtual Reality 

Automotive

Before ordering pricey prototypes, engineers and designers may simply experiment with a vehicle’s style and construction. BMW and Jaguar Land Rover already utilize VR to do early design and engineering evaluations to verify the vehicle’s visual design and object obscuration before spending money on physical manufacturing the components.

Medical

VR can have a big influence on the healthcare industry. Virtual reality (VR) has been used to treat burn injuries and to train medical workers.

Retail 

One firm seeking to offer us VR shopping is ASOS who invested in software development startup Triclinium. Undoing, not just fashion. With Myer, eBay developed ‘the world’s first virtual reality department store’ last year. Is this shopping’s future? Virtual Reality Exposure Therapy (VRET) is regarded to be especially beneficial in treating PTSD and anxiety. There are numerous additional ways VR may be helpful.

How AR and VR helps to Marketing

VR marketing is a logical extension of how firms make consumers feel. Coca-Cola was one of the first firms to use virtual reality in marketing when it created a VR Christmas commercial in Poland. Universities are increasingly creating virtual campus tours. Princeton, Yale, and Columbia have all attempted this to increase student access to their campuses.

When Pokémon Go was released in 2016, it made headlines because it was the first widespread consumer success story in the augmented reality space. To motivate players to visit public locations in pursuit of virtual riches and collected characters, the game’s creators employed location tracking and cameras built into their cellphones. The game’s goal was for players to catch monsters. After proving to be very addictive—as well as a great tool for marketing and generating more income from advertising—the game’s true genius may have been its ability to entice players out of their homes and back into the real world.

Recent developments include the launch of an app by Walmart and Lego that allows customers to see how different Lego sets will appear and act after they are completed. So, for example, you may scan the barcode of an unassembled Lego Star Wars toy to see it engage in combat with other toys in the collection, and the whole battle appears to be taking place there on the floor of the kiosk.

Numerous other sectors, including the aviation and automotive industries as well as healthcare and tourism, are creating augmented reality solutions, which are often used in training applications.

Companies are constantly on the lookout for innovative and creative ways to reach their customers and augmented reality and virtual reality (AR and VR), as well as personalization technology such as CDPs, are proving to be extremely effective tools for storytelling, product visualization, and consumer engagement. These technologies are still in their infancy when it comes to marketing applications, and given their great potential, we should expect breakthrough advances in 2020 and beyond. Because of these developments, augmented reality and virtual reality are entering an exciting new era, with the potential to become an engaging component of many consumer experiences.

It is expected that the business will continue to develop as virtual and augmented reality become increasingly integrated into our daily lives, including work, play, and learning.

If you want to get any support regarding AR or VR our team Digifix is happy to help you. 

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    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?